23 Ekim

23 Ekim 2015, Essential Tools For IP And Technology Marketing

Koç Üniversitesi Kuluçka Merkezi - 23 Ekim 2015 - Cuma - 09:00

IPI Singapur Direktörü Dr. Tiam-Lin Sze tarafından “ Essential Tools for IP and Technology Marketing” başlığı ile verilecek olan eğitim fikri mülkiyet ticarileştirme öncesi portföyün değerlendirilmesi, lisanslama faaliyetleri için endüstri partnerleri ile buluşma ve pazar yeri araçlarının etkin kullanımı başlıklarını kapsayacaktır.

Fikri Mülkiyet Esaslı Teknoloji Transferi İşbirliği Platformu

İstanbul Kalkınma Ajansı, mali destek programı kapsamında hayata geçen Fikri Mülkiyet Esaslı Teknoloji Transferi İşbirliği Platformu üç serilik eğitim etkinliğinin birincisi 23 Ekim 2015 tarihinde Koç Üniversitesi Kuluçka Merkezi’nde gerçekleştirilecektir

Projenin ana hedefi teknoloji transferini özellikle pazar bilgisine erişim ve ticarileştirme alanlarında destekleyecek ortak kullanım yapılarının oluşturulması kapsamında Üniversiteler ve Teknoloji Geliştirme Bölgeleri'nin birlikte yararlanacağı bir rekabet öncesi işbirliği platformu kurmaktır. Bu platform ile Üniversite TTO' larının ve TGB' lerin kapasitelerini biraraya getirme, proje hedefleri kapsamında ticarileştirme faaliyetlerinde ortak pazar araştırması araçları edinme, buna yönelik ortak eğitimlerle tecrübenin arttırılması ve bu konuda yetkinlik kazandırılması hedeflenmektedir.

Tarih: 23 Ekim 2015, Cuma 09:00-16:00
Yer: Koç Universitesi Kuluçka Merkezi, Şişli 

İrtibat: İclal Arguç/ Sabancı Üniversitesi
iclal@sabanciuniv.edu

Essential Tools for IP and Technology Marketing

With increasing attention to commercialize Intellectual Property (IP), technology transfer professionals are looking to equip themselves with strategies and tools to bring technology to market. The workshop will provide an overview of technology marketing, covering the essentials of preparing a good write-up to explain the value proposition in a technology offer or opportunity. Participants will learn how to develop effective technology descriptions by incorporating unique feature and benefit statements into the value proposition. The session will cover essential tools and platforms to reach out to industry and potential licensees. It will introduce technology-industry matching objectives and events, and highlight opportunities and challenges in virtual and physical IP and technology marketplaces. The session concludes by sharing emerging tools and services for technology marketing. Participants will benefit from interactive discussion that offers to provide guidance, evaluation and analysis of various tools and services available for IP and technology marketing. 

09:00-09:15 House Keeping& Introduction 

09: 15-10 : 00 Overview of IP Commercialization Process
Introduction to IP Marketing Practices
Basics of Technology Write-up, Opportunity and Offer

10: 00-10: 30 Coffee Break

10: 30-12: 00 Workshop Session #1 – Preparing a Technology Offer
Workshop Session #2 – Benchmarking of Write-ups on Technology Offer

12: 00 -13: 00 Lunch

13:00 -14:30 Introduction to IP Portal and Exchanges
Benchmarking of IP Exchanges
Workshop Session #3 – Review of IPI Exchanges

14:30 - 15:00 Coffee Break

15:00 - 1600 Introduction to IP Market Place
Workshop Session #4 – Review of IP Market Places

Speaker’s Biography: Tiam-Lin Sze PhD, CLP; Director, IPI Singapore


Dr Sze Tiam Lin is Director at Intellectual Property Intermediary (IPI) Singapore, a newly setup organization under the national Research, Innovation & Enterprise 2015 (RIE 2015) Plan to be the nexus for enterprise to access, acquire and capitalize on IP to upgrade their products, processes and businesses. IPI works with enterprise to source for relevant technologies and partners both locally or from aboard.

Prior to IPI, Dr Sze held several Senior Vice President appointments at ETPL, the commercialization arm of Agency for Science, Technology And Research (A*STAR), Singapore. He was actively involved in IP management and strategy, technology and market due intelligence, licensing and commercialization of new technologies from A*STAR. He has successfully commercialized technologies ranging from infocomm, manufacturing, semiconductors, materials, chemicals, nanotechnologies to medical devices. Dr Sze is a Certified Licensing Professional (CLP) and a council member of the Executive Committee of the Licensing Executive Society (LES), Singapore. He made contributions to various national IP initiatives including the IP Competency Framework, Singapore IP Master Plan and Tech-Connect Task Force. Dr Sze is a panel review member in various government technology grant committees for technology commercialization.

Dr. Sze holds a Ph.D and B.Eng in Automatic Control & Systems Engineering from the University of Sheffield, UK and received an executive education in Strategic R&D Management at INSEAD, Fontainebleau.



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